Pinole is Mexico’s superfood. Azure’s pinole is made of toasted blue corn. Our blue corn is a heritage seed that packs a nutritional punch and grown by indigenous farmers in rural villages.

Pinole is a food that was first prepared by the Aztecs. It is made of toasted corn ground into a fine powder, to which is added a bit of sugar and cinnamon. Traditionally, mothers would throw kernels on the comal, the traditional cooking grill, to toast the corn before grinding it with sugar as a sweet treat for their children. This is why pinole reminds so many Mexicans today of warm memories of home with their mothers. 

The Aztecs didn’t just prepare pinole as tasty snack. They turned corn into pinole because it lasts for up to 5 years whereas dry corn only keeps up to one year. Pinole was the ultimate safety food in times of food shortages. It packs an incredible nutritional punch whilst also being a great food to carry with you when traveling long distances.

If you love running, you may have heard of the Tarahumara, the superheroes of long distances popularised in the book Born to Run. The Tarahumara are a tribe in Mexico that run as a way of living. Men wear short white skirts and billowing red shirts, running through mountains in sandals. Their secret? Pinole (amongst other secrets...) They always run with a little bag of pinole attached to their belt. 

Whether you are looking for a tasty treat, a versatile gluten-free flour or a food to help you run, pinole is for you.