Welcome to the Azure Foods Ultra Voices blog where you’ll find news, offers, race reports and articles about our heritage seed Mexican blue corn pinole and how we formed the company
Azure Foods R&D director and regular ultra runner James Ellis takes on the iconic Spartathlon race in Greece for the fourth time. Here’s his race report.
Our founder Alex has been contemplating the changes at Azure Foods over the last 12 months. Here she talks about some of the problems faced, on both a personal and a professional level.
In an effort to better understand the runners that are fuelled by Peak Pinole, founder Alex has taken up running. Here’s her account of the Mexico First Pride Race.
The one in which Alex is interviewed by the excellent Good Foodies podcast, hosted by Guy Routeledge and Kylie Ackers.
With our Peak Pinole Ultra Bites in production, our designer Matthew Hart goes into the thought process behind the look of our packaging.
The Ultra Maratón Caballo Blanco is the iconic race featured in the book Born to Run. Here Graham Kelly tells us how he went and ran with the incredible Tarahumara.
Building Azure Foods has been a learning curve. Here founder Alex talks about how she’s found inspiration from both her family and the team bringing you Peak Pinole and Simply Pinole.
How do you go from a lifetime in academia to trying to run your own business? Founder Alex explains how she made the change in this blog post.
Azure Food’s Kickstarter was a success - but was does that mean for the future of the company? Alex does some soul searching.
Learn how Alex quit her job to start Azure Foods and what that meant for both her, the project and the Tarahumara who produce our heritage pinole.
While the cult of the founder-entrepreneurs such as Jeff Bezos and Elon Musk reigns, Alex finds you sometimes just have to rely on your pals.
Our first attempt at creating bars from heritage corn pinole doesn’t go so well, when on the hottest weekend of the year, our cacao butter binder turns everything to goo.
How we pitched to a group of MBAs - and got five of the brightest minds at Oxford to help out with the Azure Foods philosophy.
Talent shows may be all the rage on TV, but this competition gave us the chance to not only learn how to pitch better, but also won us a much needed financial boost.
Alex gets interviewed by Enterprising Oxford, a University of Oxford initiative to help encourage and support entrepreneurs, and promote entrepreneurship across Oxfordshire.
How Azure Foods won the inaugural Humanities Innovation Challenge at Oxford University - a competition that rewards innovative ideas which can lead to entrepreneurial activity, social impact or enterprise.
Azure Founder Alex recounts how we got third party validation for the third time - and how she found being on camera adds ten years rather than ten pounds!
So you’ve created a company - but you need to find something visual to represent the brand. Here are some lessons we learned when it came to choosing our logo.
Where to spend your first batch of money is always a challenge for any start up. Here are some of the mistakes we made - and how we rectified them.
How, why and when did Alex decide to start up Azure Foods? Find our here in this revealing article by our founder.